You could have the most beautiful website on the planet, perfectly designed for user experience, but it will count for nothing if no one can find it. There are many pitfalls that people fall into when it comes to Search engine optimisation (SEO). But getting SEO right is the key to a successful website.
The hardest thing about SEO is the fact that there is an awful lot of disinformation about how SEO actually works. The most common piece of information you will probably have heard is this oft-repeated nugget: Content is king. In an ideal world, that would be completely true. But it’s not. What’s really king is authority. Have you ever been frustrated by a competitor who has a website with poor content, who, despite your rich content and “SEO-optimised” pages, still outranks you? That competitor almost certainly has a higher authority with search engines.
Here at Hexagon Digital, we focus a huge amount of time and energy on building authority for your website so you can rank for your target keywords.
Of course, there are other reasons why your website isn’t ranking. If it runs slowly or has major technical issues, that’s going to count against you. It’s also important to establish relevancy for your topic. In order to do that, we can take a look at your content, meta-data, and all that content stuff. But that’s all secondary to building your website authority. Which is the step that most SEO agencies avoid. Because it’s hard. But I’m not scared of hard work, and I’m also not interested in a high turnover of clients. People who work with me stick with me.
Having worked both in-house and agency, I have loads of great experience in a wide variety of sectors. This puts me in a strong position to understand the mentality that many SEO agencies adopt. Long contracts, high client turnover and lots of “looking busy doing nothing”. Learning what not to do and working out what actually works helps me to offer top-level freelance SEO support to any business. So get in touch today, and I’ll help you bring your website to where it deserves to be.